Franchise_middle_East---------

World Franchise Forum

Dubai International Exhibition and Convention Centre

Sheik Saeed Hall 1 - 15-16 March 2011

Seminar Program

Day One – 15th March 2011

11:00 – 11:05

Welcome Address and Official Opening of Forum - Chairperson – Sary M. Hamway

11:05 – 11:25

How to Establish & Operate a Successful Franchise Business? – Anders Hall – Founder – Chain Formation - Sweden

11:25 – 11:35

Questions and Answers

11:35 – 11:55

Challenges Facing Master Franchisees in the Middle East Region – Mike Pullen – Managing Director – Dulce Café Group – South Africa

11:55 – 12:05

Questions and Answers

12:05 – 12:30

Break

12:30 – 12:50

A Vantage Point. How the Middle East Franchise Market will Evolve over the Next Decade? – Sen Ramsamy, Senior Business Development Manager - Atlas Hospitality – Dubai – United Arab Emirates

12:50 – 13:00

Questions and Answers

13:00 – 13:20

Identifying the Franchises Business which Suits your Resources. - Sary M. Hamway – CEO – FranExcel – Dubai – United Arab Emirates

13:20– 13:30

Questions and Answers

13:30 – 14:00

Break

14:00 – 14:20

How to Read & Understand a Franchise Agreement? - Joycia Young – Partner - Intellectual Property Group Clyde & Co – Dubai – United Arab Emirates

14:20 – 14:30

Questions and Answers

14:30 – 15:30

Food Franchise Brands Desirous to Expand their Business Formula in the Middle East Market - Sary M. Hamway – CEO - FranExcel - Dubai – United Arab Emirates

15:30 – 16:00

Discussing Specific Interests and Accepting Franchisee Applications - Sary M. Hamway – CEO – FranExcel - Dubai – United Arab Emirates

End of Day One

Day Two – 16th March 2011

11:05 – 11:25

Legal Aspects of Franchising .. Best Practice in the Region - Fiona Robertson – The Rights Lawyers – Dubai – United Arab Emirates.

11:25 – 11:35

Questions and Answers

11:35 – 11:55

Location, Location, Location - Key Selection Criteria - Ali Tumbi – CEO – Aqua Properties – Dubai – United Arab Emirates

11:55 – 12:05

Questions and Answers

12:05 – 12:20

Coffee Break

12:20 – 12:40

Things They Don’t Tell You – What Information You Must
Seek from Franchisors? - Fadil Alnassar - Executive
Director – Middle East Franchising Company - Kuwait

12:40 – 12:50

Questions and Answers

12:50 – 13:10

Can a Poorly Written Franchise Agreement Affect the Success of the Business? – Sharif Akkad – Managing Partner - MAK Law Firm and Chairman of the Office of Legal Counsel – Jeddah – Kingdom of Saudi Arabia

13:10– 13:20

Questions and Answers

13:20 – 13:40

Break

13:40 – 14:40

Fashion & Beauty Franchise Brands Desirous to Expand their Business Formula in the Middle East Market - Sary M.
Hamway – CEO - FranExcel – Dubai – United Arab Emirates

14:40 – 15:00

Discussing Specific Interests and Accepting Franchisee
Applications - Sary M. Hamway – CEO - FranExcel

End of Day Two