1.15pm – Welcome Addresses Abdulrahman Falaknaz - President, Falak Holding LLC Abdul Baset Al Janahi – CEO, Mohammed Bin Rashid Establishment For Young Business Leaders Seminar Opening Remarks Seminar Chairman – Sary Hamway, CEO, FranExcel1.40pm - Keynote Address Matthew Shay President, International Franchise Association (IFA)2.10pm - Regional Banking Presentation Keith Bradley, Regional Head of Commercial Banking, HSBC Middle East Criteria for Finance Provision to Franchisees, a Global Perspective2.50pm - Coffee Break & Networking3.10pm - Legal Focus Session Panelists Sharif Akkad, Mikwar & Akkad Law Firm, Saudi Arabia Lara Haidar, The Rights Lawyers, Dubai Brian Schnell, Faegre & Benson, USA Topics: The Laws of Franchising in the Kingdom of Saudi Arabia – Current and Future The Essentials of Franchising – A Middle East perspective Key Legal Aspects for USA franchise entry4.20pm - Special Address Najib Al Awadi, Partner Francorp Middle East, and Imad Charafeddine, Managing Partner Francorp Dubai How to Effectively Franchise Your Business 5.20pm - End of Day One